Introduction to Tobiloba Adeyemo
Tobiloba Adeyemo is a notable creative strategist and entrepreneur, whose work is significantly shaping the landscape of brand identity and trade in Africa. With roots in Nigeria and currently based in South Africa, Tobiloba is the founder of Raptview, a consultancy dedicated to empowering brands through innovative design and digital growth strategies.
Connecting Continents: Africa and China
One of the standout aspects of Tobiloba’s career is his role as the coordinator of Shoplink Africa. This vital trade channel is designed to link Chinese manufacturers with African importers, creating a pivotal connection in the trade landscape. By fostering these partnerships, Tobiloba is not only enhancing the commerce between these two continents but also actively promoting youth empowerment through access to resources and opportunities.
Global Engagement and Cultural Collaboration
In June 2025, Tobiloba participated in significant dialogues, including the China-Africa CEO Dialogue and the Nigeria-China Investment Dialogue in Changsha. These events highlight his commitment to engaging in high-level conversations that prioritise trade and cultural collaboration. His diverse portfolio, which includes initiatives like Daydone—a task management app—and Un.Marketed, an anonymous strategist persona, showcases his ability to decode brand behavior and cultural influence.
Tobiloba’s work has garnered media attention as well, being featured in outlets like The Guardian and BusinessDay. Through these platforms, he bridges creativity, commerce, and culture, positioning himself as an influential figure in the realm of strategic branding and international trade.