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Experience

A decade in creative & operations. Now focused into security.

~10 years founding and running ventures across Africa; ~1 year focused into cloud security and identity. The throughline: systems that hold up under real-world pressure.

  1. ShopLink Africa

    Co-Founder / Trade Partner

    Aug 2025 - present

    Connecting African businesses directly to vetted Chinese factories - "Source Smarter, Scale Faster." Cross-border sourcing, logistics and quality control.

    Shenzhen, China (hybrid) FounderTrade
  2. Raptview Labs

    Founder & Creative Lead

    Aug 2020 - present

    AI-visibility & creative studio. Founded it and operate the systems end-to-end - the venture that pulled me into securing my own infrastructure.

    Centurion, South Africa FounderSystems
  3. Bukky Group

    Business Manager

    Jun - Dec 2024

    Ran operations for a diversified luxury group (beauty, fashion, lifestyle, education). Doubled revenue R250K → R500K; rolled out Fresha + Yoco; led 15+ staff; cut inventory cost 10%.

    South Africa Operations
  4. Choice International Group (CIG Motors)

    Marketing Lead & Creative Strategist

    Nov 2019 - Feb 2023

    Led marketing for CIG Motors - exclusive Nigerian/African representative of GAC, JMC, Dongfeng, FAW and Wuling. Drove the LAGRIDE 1,000-vehicle fleet launch with the Lagos State Government. +25% delivery speed, +30% brand loyalty, 3 awards.

    Brands led through Choice
    GAC MotorGREELONTORJMC MotorDongfeng Trucks
    Nigeria StrategyLeadership
  5. Wildreams Agency

    Design Support & Photographer

    Mar - Nov 2019

    Campaign design and photography at the brand agency that takes clients "from what is, to what's next" - Campari Nigeria, Access Bank, B&G Wine.

    Nigeria Creative

Full work history and recommendations live on LinkedIn.

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Chinese Embassy × GAC Motor - Official Signing

Cultural Centre, Abuja · July 2021

Front-paged by Vanguard. Caption names Tobiloba Adeyemo alongside Cui Jianchun, Ambassador of China to Nigeria.

China-Africa CEO Dialogue

Changsha, China · June 2025

Delegate and panellist on cultural strategy; unveiled the Cultural Readiness Index. Covered by national press and a full-page New Nigerian feature.

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